WebTrends Marketing Warehouse

Develop one-to-one relationship marketing campaigns with powerful targeting solutions:
 

• Create real-time customer segments.
• Answer complex business questions on the fly.
• Develop targeted messaging for your relationship marketing campaigns.

Determining which customer segments are going to drive future business is essential to effective marketing. With the segmentation capabilities in WebTrends Marketing Warehouse, you can create, define and analyse customer segments in real time. And to make sure you get a complete understanding of how different segments perform, there's no limit on the number of segments you can create. Use customer demographics or powerful behaviour metrics like recency, frequency and lifetime value to help you predict which segments are most likely to buy from you.
 
Understanding the behaviour of your customer segments is crucial, especially when that insight lets you send targeted messages to your opt-in customers and subscribers based on their product interests and preferences. WebTrends Marketing Warehouse helps you understand what your most valuable customers want so you can execute powerful permission-based relationship marketing campaigns.