Organisations starting out on the web, or those with low volumes of website activity, are most likely to need a web analytics tool that provides straightforward statistics that help you to understand how you are performing in three key areas:
- where your visitors are coming from,
- what they are doing on your site, and
- how you can serve them better so they stay on your site for longer.
Solutions at this level will generally use either server logging techniques for trend analysis or simple page tagging methods for more accurate measurement of performance. Reporting should be delivered into easily readable dashboards for access to as much or as little information as required for your purposes.
What we can do for you
- Installation of your chosen web analytics tool.
- Integration with other business information tools for comprehensive intelligence.
- Training in the use of these tools for maximum benefit.
- Support for peace of mind if something goes wrong.
What we recommend
WebTrends
Accurately prove and improve your marketing performance with the industry standard in web analytics:
- Benchmark your key performance indicators.
- Get actionable campaign and conversion analysis.
- Create custom reports on any marketing initiative or business process.
Available in four functional packages - WebTrends Analytics Standard, WebTrends Analytics Marketing, WebTrends Analytics Advanced Marketing and WebTrends Analytics Commerce - as well as with hosted or licensed options